According to @XPengMotors, the company is leveraging its Diecast Collection to engage users and promote brand loyalty, with interactive campaigns that hint at future AI-powered personalization in automotive marketing (source: XPENG Twitter, Dec 30, 2025). By encouraging user participation and collecting preferences, XPENG can use AI algorithms to analyze consumer data, optimize product offerings, and tailor marketing strategies. This trend reflects a broader industry shift where AI-driven insights are transforming how automotive brands interact with customers and open new business opportunities through hyper-personalized experiences.

According to @XPengMotors, the release of the new XPENG P7 Wallpaper Pack, Vol. 4 highlights the brand's use of AI-powered customization to enhance user engagement and digital experience. This initiative leverages artificial intelligence and data-driven feedback to personalize content for users, reflecting a growing trend in the automotive industry towards integrating AI for customer-centric digital marketing. By inviting users to request specific styles and phone models, XPENG demonstrates how AI can drive interactive branding and loyalty, creating new business opportunities for AI solutions in digital automotive marketing (source: @XPengMotors on Twitter).